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Looking At 2024’s Fashion Trends

February is the Fashion Week month and we all know it.


Throughout this month, we’ll be seeing all sorts of high-fashion and pret-a-porter styles walk down catwalks worldwide, and these styles are usually what sets the tone for the year ahead when it comes down to fashion and style.

If a fashion version of Spotify Wrapped existed for 2023, Barbiecore would likely dominate the charts, closely followed by quiet luxury and Noughties style in the top five. Of course, with new years come new trends. We’ve looked around and pinned down what the main trends for this year will be!

Gender-Neutral Fashion

The trend of 'boyfriend' jeans, sweaters, and blazers for women has been popular, but many brands are now embracing gender-neutral designs over traditional labels. Something we’ve been doing since our inception!

Research from the B2B fashion platform Joor reveals a 46% increase in the global unisex category this year. Luxury fashion runways have showcased numerous androgynous styles featuring non-gendered designs like tailored shirting, oversized suits and gender-neutral handbags.

Football Influence

The worlds of sports and style have always intertwined, and now football enthusiasm is making its mark on the fashion industry.

This year, there has been a resurgence of retro shoe trends, with sneakers inspired by football fan culture taking the spotlight. Iconic models like Adidas Gazelles and Sambas have experienced a surge in popularity. Additionally, Nike has partnered with streetwear sensation Martine Rose to create a shoe collection blending football and contemporary fashion, featuring unique colour schemes inspired by goalkeeper jerseys. Moreover, Adidas has teamed up with British designer Grace Wales Bonner to introduce a line of Sambas, showcasing a fusion of football and fashion.

Bold Femininity

Following the Barbiecore trend, fashion influencers are now embracing a fresh and ultra-feminine style. This trend encourages women to unleash their feminine essence from traditional stereotypes. From large floral prints to garments crafted from organza or taffeta, and quirky handbags shaped like hearts – the more whimsical, the better.

Taking cues from popular fashion designers such as Nensi Dojaka and Richard Quinn, this exaggerated aesthetic exudes femininity in a contemporary and fashion-forward manner with a touch of irony.


Quiet Luxury

After the resurgence of logomania a few seasons ago, it was inevitable that the trend would shift. Fueled by social media and a move away from streetwear's focus on logos, this shift signifies a push towards timeless wardrobe essentials, or what we call, a capsule wardrobe. Online searches for ‘quiet luxury’ and ‘old money style’ have surged this year, indicating an ever-growing interest in this trend.



Last year, actress Emma Corrin and YouTube star Emma Chamberlain made ‘knickers on the red carpet’ the surprise trend of 2023. In 2024 this will surely go one step further as celebs and influencers will start experimenting with fetishwear and kink-inspired clothing. Think outfits in latex, leather and vinyl with corset details and exaggerated feminine silhouettes.


All Things Peach Fuzz

Trend forecasters at Pantone have named Peach Fuzz as the Color of the Year for 2024. This soft hue, resembling the velvety texture of a peach, carries a warm undertone that complements individuals with warm-toned skin. In fact, brands are already making clothing and accessories in this hue now. We think a breezy dress, a casual top, cosy knitwear, or a stylish accessory in Peach Fuzz would actually be perfect in enhancing our spring wardrobes.


But of course, these trends can all change in the blink of an eye. With New York, Paris, London and Milan fashion weeks around the corner, we’re expecting a whole lot of new trends to appear as if from nowhere!


[Information sourced on independent.co.uk

All images sourced on canva.com]

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